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October 2019

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SEO Guide: Why You Need Keyword Optimized Articles
Search Engine Optimization

SEO Guide: Why You Need Keyword Optimized Articles

SEO is one of the most misunderstood concepts in modern-day marketing.

Despite helping millions of businesses establish themselves by acting as the middle-man between them and the eager customer, the unfair characterization of SEO has led people to devalue its vitality as a cornerstone of any marketing plan.

It’s no hidden fact that SEO has a better ROI for businesses over television and printed advertisements.

Digital Marketing Trends
Digital Marketing

Top Digital Marketing Trends Of 2019 So Far

Today, digital marketing trends are all about being disruptive since modern-day consumers are very aware of what they want. This has led to a need for holistic campaigns and strategies that are based on customer experience (CX).

In fact, as per a recent study, 86% of clients will even pay more for better consumer experience.

This approach has driven marketing trends to evolve more rapidly than before – as users’ wants and needs vary, so do the strategies.

content marketing trends
Content Marketing

Content Marketing’s Confusion with Technology and Other Trends

The content marketing trends and landscape has undergone drastic changes in the past decade.

The rise of social media and the subsequent consumer awareness, coupled with the death of intrusive marketing methodologies, gave rise to a new approach: to impress consumers to buy, rather than force it in their face.

Looking back, Bill Gates’ prescience appears demi-godly as he proclaimed in 1996 what the marketing world totes in 2020 – “Content is King.”However, it hasn’t been all rosy.

3 Content Marketing Tools That You Need in 2019 and Onwards - Article by Contech Corp.
Content Marketing

3 Content Marketing Tools That You Need in 2019 and Onwards

As the world continues to move forward to an increasingly digitalized economy, the markets are evolving in terms of expectations. There are hundreds of Content Marketing Tools available in the market and the list seems to grow further, you have to do thorough research as to which tool covers your business needs and expectations.

It’s not only about the products and services involved; consumers are increasingly demanding of the non-product value provided by the businesses.

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