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Why WordPress Is The Right Choice For Your Business Website

Are you thinking of creating your website? The chances are that you’ve already searched the web for all kinds of website-building platforms and found WordPress to be one of the best.

There is no doubt about WordPress’s credibility as many popular and widely visited websites like Sony Music and TechCrunch run their website on WordPress.

The web development pros at Swarm Digital will tell you that WordPress is one of the best choices for creating your website. The modern age is giving us tools that make our work easier and more efficient. When a professional workforce like Swarm Digital and user-friendly tools like WordPress work collectively, the final products are remarkable.

While other platforms like Wix, Webflow, and Squarespace promise ease of use and good-looking websites, WordPress delivers all that along with stellar Search Engine Optimization (SEO) capabilities. And that’s just the start.
Let’s explore all the reasons why we prefer WordPress over everything else.

WordPress is Proven

Website builders like Squarespace and Wix were created after WordPress but still can’t come close to its efficiency. WordPress was developed in 2003 and has consistently evolved to become a user-friendly platform that makes it easy to create, edit, host, secure, and manage websites.

We recommend WordPress often for small businesses, lawyers, doctors, restaurants, brick-and-mortar stores, and all kinds of affordable eCommerce sites instead of Shopify.

● Familiarity: People with little knowledge of website development can quickly get familiar with their interface

● Ease of Use: WordPress comes with various tools in a simple dashboard. You can make changes to different pages, create posts and customize the design of an existing WordPress site. Apart from the tools, WordPress is capable of having a vast number of free and paid plugins.

● Ideal For All Niches: WordPress has around 31,000 themes that can be professionally customized to suit your unique business needs. At Swarm Digital, we can also create custom themes for our clients.

Moreover, anyone can use WordPress because of its feasibility. WordPress is ideal for everyone with simple account creation steps, a friendly user interface, and easy modification.

On the other hand, WordPress enables you to make instant changes to your website anytime you want. It is one of the core reasons why our clients love the WordPress Content Management System (CMS), as we keep their website updated upon their request with the latest designs and trends.

WordPress Does Everything

WordPress isn’t just a web development platform but a complete content management system because it offers the following benefits.

Scalability

A WordPress website can serve thousands of users simultaneously while delivering millions of views with lightning-fast load times. And the best part is that the platform’s services, resources, and infrastructure can be scaled alongside your business.

Other web development platforms like Wix are expensive and not that great with SEO even though they promise it; they also lack speed optimization. With WordPress, you get everything you need to ensure the success of your website, and whatever is lacking can be made up for with hundreds of plugins that are readily available.

Platform For Every Industry

According to a recent study, around 64.2% of websites use WordPress, that’s over 455 million websites globally. Whether you want a small business website, a blog, a full-fledged e-commerce platform, an online portfolio, directory or contact pages, or a one-pager brochure website, WordPress can help you do it all. The platform is trusted to host everything from secure government websites like large e-commerce and news outlet websites.

Easy To Modify

You get more than 10,000 pre-built themes to choose from, or you could ask us to develop a custom one for you, either way, it’s convenient to make a WordPress website that looks good. Because of its popularity, many developers worldwide are familiar with WordPress and can start working on your website immediately from any point. Let our experts at Swarm Digital look at your website to determine opportunities on how we can make it look and perform better.

Plugins

The vast collection of plugins can help you tweak your WordPress website’s appearance, functionality, and usability in many ways. These plugins save you time by making it quick and easy to add complex features without hardcore programming. Check out Swarm Digital’s top 5 favorite plugins for wordpress:

1. Yoast SEO
Yoast SEO WordPress plugin allows optimizing your website keywords and content to rank your website higher on search engines.

2. Elementor Pro
Elementor Pro plugin allows you to create customized web themes and speed up your design and workflow.

3. WP-Cache Plugins
WordPress allows you to have cache plugins to boost your website performance and increase user satisfaction. These plugins work without disturbing the codes in your theme.

4. Swarm SEO plugin
Our SwarmSEO plugin is a highly effective WordPress plugin that creates specific pages to get a massive amount of local traffic to your business website.

5. Gravity Form
It is also a useful yet effective plugin that enables you to attach forms on your website.

Moreover, plugins also enable developers to change fonts simultaneously on all web pages or alter the theme’s style and colors.

Open Source

WordPress is an open-source content management system, making the platform accessible to everyone. Open source platforms also get frequent updates from community members, which gives the platform access to the latest technologies, is often free from software bugs and has enhanced user experience.

E-commerce Made Easy

We prefer WordPress over Shopify because it lets developers create stunningly beautiful storefronts and pages that are search engine optimized, set up multiple payment gateways, offer a variety of shipping options to buyers, and estimate sales tax effortlessly. With over 1500 e-commerce plugins, WordPress makes it easy to secure e-commerce websites, get product reviews and even retarget people who abandoned their carts on your site.

WordPress is the Best Choice for SEO

The platform is SEO-friendly, giving you the tools and resources to make your online store or business website rank higher in search results. A plugin like YoastSEO lets you take care of all aspects of SEO like meta descriptions, mobile-friendly interface, and community support for ranking.

However, SEO depends on your efforts and skills, WordPress is one of the best platforms for SEO, but if you do not conduct SEO correctly, it will not give any results.

However, what sets WordPress apart is its ability to automatically alert Google every time you update your website. It is one of the many reasons why WordPress sites move up the ranks in search results quickly and deliver stellar ROI. Talk to our experts if you’d like some expert help to launch your SEO campaign on WordPress.

Some people may think that WordPress is only suitable for blogs; statements like these are no more than a myth and false information. During the initial time of WordPress, it was widely used for blogging; however, since then, it has significantly evolved and become the leading CMS in the world.

with more than 455 million websites out of 1.3 billion global websites.

How Secure Is WordPress? There are many safety and security risks associated with WordPress CMS. WordPress basic security is not reliable enough to leave your site unprotected. However, when you have an experienced team of professionals who are well aware of the risks and problems that can occur, you can make your website highly secure.

Moreover, not all plugins are secure; some of them can be a reason for malicious activities on your website. Swarm Digital only uses trusted and secured plugins that can deliver the best results without compromising the security and quality.

As 3rd party software has different privacy policies, we tend to rely on our plugins and software as they are trusted by us and meet our security standards.

As long as you follow WordPress’s best practices for security, your website will remain safe from hackers and other malicious actors. If you’re having a security issue with your wordpress website, contact Swarm Digital right now.

WordPress is an open-source software on which our developers can work, and they are responsible for every aspect of design and development. We trust it because the core team at WordPress has some of the best developers in the world, and they are busy enhancing and updating the platform to make it more secure and efficient. If you can find an issue with your website, tell them, and they’ll fix it immediately.

And in case you need more convincing that WordPress offers air-tight security, consider that some of the biggest names such as, the Walt Disney Company, and even the White House use it for their sites.

It’s Easy To Transition HTML Site To WordPress

At the beginning of the internet, all websites were made equal –text, GIFs, and static HTML.

The internet is vastly different, and you can do so much with a website. And WordPress is a leading choice for website owners who want to create a stellar visitor experience.

Coincidently, WordPress has also been instrumental in democratizing the web so anyone can have a modern website with advanced functionality and striking designs.

So if you have an old-school website, it’s easy to transform it into a modern one without losing the content or formatting every page all over again manually. Our automated HTML to WordPress conversion service can easily re-create your site.

WordPress is a premium CMS. The developers at Swarm Digital trust it above all other web frameworks and platforms because it offers the ultimate blend of SEO with design flexibility and the ability to use plugins to customize everything.

Swarm Digital has a highly skilled and experienced pool of designers and developers that will ensure a user-friendly, secure, and SEO-optimized website for you. Feel free to contact us now or give us a call to get a free estimate for your project.

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