Creating Satisfying SEO Stories With Google New Helpful Content Update
Search engine giant Google has changed its algorithm again. This time it intends to give more weight to “content by people, for people” and eliminate the massive clickbait problem.
Google has provided us with a set of questions to ask ourselves to ascertain whether or not our sites genuinely assist users or were developed primarily with SEO in mind.
You can get slapped with a site-wide signal that hurts your rankings if it’s the latter.
There could be severe consequences for your site’s performance if you prioritized search engine optimization (SEO) over developing content for actual people to read and enjoy.
What Kind of Content Does Google Consider High-Quality?
Knowing what Google deems “high-quality” content can help you maintain a high ranking in search results.
If your answers to the following questions center on people, you are already well on your way to creating high-quality content.
● Do you have a preexisting or target demographic that would benefit from direct exposure to this content?
● Do you make it evident that you have extensive knowledge and experience in the areas you write about (for instance, having used the product or service you write about or visited the location)?
● Does your website serve a particular function?
● Does reading your content help visitors feel like they’ve learned enough about a topic to reach their goal?
● Will someone who reads your content come away from it feeling satisfied?
● Are you following our recommendations for both core updates and product reviews?
Prepare for the Google Update in 3 Easy Steps
Here are three things authors may do to get ready for the upcoming Google update:
Pay Attention To “Content Transparency”
Resist click baiting with misleading headlines at all costs. According to Google’s guidelines, if you promise your users ten recipes for vegan cookies, you would better deliver. No keyword stuffing, no unrelated content, and no empty promises.
Understand Your Readership
Most authors understand this intuitively, but it bears repeating: meet your audience where they are in their journey, and give them as much as possible. You might not have found the right audience for the SEO course you’ve created if they only seek a definition of SEO. Recognize their requirements and meet them in full.
Moreover, it appears that Google prefers websites to have a thorough familiarity with their intended audience rather than solely concentrating on page rankings.
Concentrate On Making Valuable Content
When you write, aim to make your readers happy in the end. Put less emphasis on reaching a specific word count and more on making relevant content. Of course, the length of the piece is important, but guess what? If readers get something out of the article, whether entertainment or information, it’s all good.
Expert content writers already follow these three measures, so there’s no need to worry about the impending search engine upgrade. If you’re already creating unique content, you shouldn’t see a drop in search traffic after the update.
And if you care about quality, readability, and substance, you probably shouldn’t crank out a ton of content with the sole intention of ranking well. Publish high-quality articles that will attract new readers and keep your current readers coming back for more.