As social media continues to cement its place as a core component of the modern marketing strategy, social media platforms have become dominant marketplaces of leads and conversions.
One such platform is Instagram. With more than 1 billion monthly active users as of June 2018 – it is more than just your typical photo-sharing app. Such high engagement makes it one of the most exciting prospects for lead generation.
Today, digital marketing trends are all about being disruptive since modern-day consumers are very aware of what they want. This has led to a need for holistic campaigns and strategies that are based on customer experience (CX).
In fact, as per a recent study, 86% of clients will even pay more for better consumer experience.
This approach has driven marketing trends to evolve more rapidly than before – as users’ wants and needs vary, so do the strategies.
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