Today, digital marketing trends are all about being disruptive since modern-day consumers are very aware of what they want. This has led to a need for holistic campaigns and strategies that are based on customer experience (CX).

In fact, as per a recent study, 86% of clients will even pay more for better consumer experience.

This approach has driven marketing trends to evolve more rapidly than before – as users’ wants and needs vary, so do the strategies.

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