3 Content Marketing Tools That You Need in 2019
And What It Means For Your Website
As the world continues to move forward to an increasingly digitalized economy, the markets are evolving in terms of expectations.
It’s not only about the products and services involved; consumers are increasingly demanding of the non-product value provided by the businesses.
75% of content marketers are increasing their content marketing investment already – to meet the increased demands.
And to further help enterprises to improve their content, third-parties have seized the opportunity to provide valuable ‘tools’ that fits your needs.
Here’s a list of content marketing tools that have benefitted thousands of content marketers due to their feasibility and efficiency:
BuzzSumo – Excellent Research Enabling Tool
BuzzSumo has created a very comprehensive tool that will enable your business to conduct in-depth research in your specific industry niche.
What type of content is making a mark in your niche and how your competition is progressing – BuzzSumo makes it easier to keep an eye out.
In addition to tracking, this tool also helps you curate content by locating what is ‘trending’ currently.
One of the biggest advantages of using BuzzSumo is that it refers businesses to industry-leading influencers and/or writers that can contribute valuable content (and backlinks!) to the blogs.
You can pinpoint where to target and promote your content with this tool which offers multiple pricing options to suit your needs.
CoSchedule – Efficient Task Organizer
If there is one tool that takes the prize for being the best editorial assistant, our bets are on CoSchedule.
The tool offers an excellent and user-friendly layout which can help editors manage content posting, sharing and engagement metrics tracking – all from one place.
CoSchedule lays down the content at its scheduled date and time in a straightforward calendar-based style.
Additionally, users can also witness their social media posts scheduled to be uploaded in a single platform.
The manual work of uploading and shuffling files is a thing of the past, as CoSchedule provides the drag-and-drop option which makes post management so much easier.
The features don’t stop here. CoSchedule enables a seamless WordPress integration alongside the option of rescheduling an old post (often in the case of popularly engaged posts).
The added option of leaving comments on posts abandons the need for repetitive emails and streamlines the workflow.
To cut short, CoSchedule makes content marketing a lot more easier.
It is widely used as an editorial calendar, and the different pricing plans accustomed to different users’ further fuel its popularity.
Convert Pro – Efficient Lead Generation
The effectiveness and feasibility of Convert Pro have seen it rise as one of the most widely used plugins in the content marketing space.
As a lead generation tool, Convert Pro provides users with the ability to create impact CTAs that attracts abandoning visitors reengages users that have been inactive for some time.
With Convert Pro, organizations can create a vigorous email list that can be used to market promotional content – which can, in turn, lead to increased traffic on your website.
It isn’t just one-step solutions with Convert Pro, as it provides varying different layers of interaction.
Users can further bifurcate different users with multistep popups and A/B testing to see what is working in that domain.
With more than thirty integrations with renowned CRMs, email management systems, and auto-responding structures as well as Google Analytics – Convert Pro provides a comprehensive lead generation tool which can be used to leverage guaranteed leads and gained user interaction.