Businesses can no longer survive without a digital presence because an ever-growing market of their potential buyers goes online before they ever step into a shop.
Additionally, the increasing pool of global social media users also solidifies the importance of social media pages for businesses that want to get the most from their online presence.
As social media continues to cement its place as a core component of the modern marketing strategy, social media platforms have become dominant marketplaces of leads and conversions.
One such platform is Instagram. With more than 1 billion monthly active users as of June 2018 – it is more than just your typical photo-sharing app. Such high engagement makes it one of the most exciting prospects for lead generation.
SEO is one of the most misunderstood concepts in modern-day marketing.
Despite helping millions of businesses establish themselves by acting as the middle-man between them and the eager customer, the unfair characterization of SEO has led people to devalue its vitality as a cornerstone of any marketing plan.
It’s no hidden fact that SEO has a better ROI for businesses over television and printed advertisements.
Today, digital marketing trends are all about being disruptive since modern-day consumers are very aware of what they want. This has led to a need for holistic campaigns and strategies that are based on customer experience (CX).
In fact, as per a recent study, 86% of clients will even pay more for better consumer experience.
This approach has driven marketing trends to evolve more rapidly than before – as users’ wants and needs vary, so do the strategies.
In the modern age of DIY website creation, the number of websites has increased at an unprecedented rate.
However, not all websites qualify as a quality website.
Determination of a website’s quality can be a subjective issue – but there is one thing where experts, Google and the audience unanimously agreed upon as the vital core of a high-quality website. That is quality content.
The content marketing trends and landscape has undergone drastic changes in the past decade.
The rise of social media and the subsequent consumer awareness, coupled with the death of intrusive marketing methodologies, gave rise to a new approach: to impress consumers to buy, rather than force it in their face.
Looking back, Bill Gates’ prescience appears demi-godly as he proclaimed in 1996 what the marketing world totes in 2020 – “Content is King.”However, it hasn’t been all rosy.
As the world continues to move forward to an increasingly digitalized economy, the markets are evolving in terms of expectations. There are hundreds of Content Marketing Tools available in the market and the list seems to grow further, you have to do thorough research as to which tool covers your business needs and expectations.
It’s not only about the products and services involved; consumers are increasingly demanding of the non-product value provided by the businesses.
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